Thursday 19th Sep 2019 - Logistics Manager Magazine

Wilko introduces category management

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UK retailer Wilko has invested in an SaaS technology from JDA for its end-to-end category management strategy across over 400 stores.

Wilko is using a range of solutions such as JDA Space Planning, JDA Floor Planning and JDA Category Knowledge Base, to do everything from generate planograms to create accurate macro- and micro-space allocations for all of its 5,000 items across over 400 stores.

JDA’s solution will help Wilko actualise its category management strategy which encompasses six strategic areas of customer value, including: delivering Wilko’s top 5,000 SKUs ranged in all their stores, removing slower moving products from stores, creating an accurate micro space allocation with store-specific considerations, allocating macro space accurately and reduce oversized stores, driving accurate assortments in the right stores and the right times and helping Wilko team at Head Office and in stores to be the best they can be with a focus on value-added activities for shoppers.

Commercial director Alison Hands said: “We’re here to provide simple and clever solutions that help real families get their day-to-day lives sorted as quickly, easily and affordably as possible – leaving them to be the best they can be. As we move into part two of our strategy with JDA, we’re confident we have a powerful category management solution to deliver continued value to our hard-working customers.”

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