JD Sports has selected XPO Logistics to optimise the UK supply chain for its GO Outdoors brand, integrating the distribution stock with other brands including Blacks, Millets and Ultimate Outdoors.
To facilitate this XPO has set up a 353,000 sq ft distribution hub for JD Sports in Middlewich, Cheshire, consolidating existing warehouse operations in Rochdale, West Hallam and Swandlncote, in order to integrate a branded direct-to-store supply chain.
Distribution will be consolidated into a single, dedicated delivery network with in-cab technology providing real-time tracking and reporting. The fleet will distribute store replenishment stock, deliver e-commerce click-and-collect orders to more than 300 outdoor division stores in the JD Sports brand portfolio, and support e-commerce fulfilment across all Outdoor brands.
Lee Bagnall, chief executive of the outdoor division at JD Sports, said: “XPO’s integration of the warehousing, transport and e-commerce supply chain operations for our outdoor brands will generate new efficiencies and position us for continued growth. We look forward to a long collaboration with XPO in the UK.”