Doddle puts focus on shopping malls

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Doddle is targeting shopping malls with new sites at Birmingham’s Bullring and Westfield London.

It already has sites at Westfield Stratford City and Ealing Broadway Shopping Centre which it says have performed well since launching.

“The attitude of shopping centres to click and collect has rapidly evolved over the last two years,” said CEO Tim Robinson.

“With the click-and-collect market growing by 155 per cent between 2011 and 2015 and accounting for nearly 25 per cent of all online sales, shopping centres’ around the country are increasingly viewing click and collect as an essential service and footfall driver. As a result, we’re finding centres are approaching us to establish partnerships, rather than the other way around.”

Myf Ryan, Westfield’s chief marketing officer, said: “We are excited to welcome the new Doddle click-and-collect service to Westfield London. The digital revolution has fundamentally changed how we shop, consumers want a convenient and seamless blend of online and physical shopping and the retail eco-system needs to respond.”

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