Ginsters picks Volvo to move the pasties

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The distribution arm of Ginsters, Samworth Brothers Supply Chain, has acquired the largest truck order it has ever placed – 35 Volvo FH tractor units.

samworthThe chilled food logistics company ordered 34 FH-460 6×2 tractor units, as well as an FH-500 driver-training vehicle.

“A significant factor behind Volvo’s success in winning the 35 truck order was the fact that they grasped the Driver Academy concept and worked with us jointly to come up with the special training vehicle,” said Samworth’s supply chain general manager Matthew Preston. “Suppliers need to add value to what they traditionally would bring to the usual purchasing and supply negotiations.

“Volvo successfully did that with their proposal to supply the Driver Academy vehicle.

“We wanted the best truck for exclusive use by the Driver Academy and with the FH-500, I-Shift Dual Clutch, with its extra seating, we believe we have that.”


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