Singles Day shopping phenomena explained at Omni-Channel

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If you don’t know that 11th November is Singles Day in China you are missing out on a major opportunity as it is now reckoned to be the biggest online shopping day in the world – beating even Black Friday.

Omni-LogoDateVenue3-553x270Speaking at the Omni-Channel Conference in September, Steven Hope, senior e-commerce adviser-china specialist at the Department for International Trade, will explain the Singles Day phenomenon and consider the e-commerce opportunities.

He will also look at how shopping habits in China differ from the UK.

The Omni-Channel Conference takes place at the Grand Connaught Rooms in central London on 13th -14th September.

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