Browsing: Nike

If only we had spent as much time focusing on human behaviour as on competitive analysis over the past three decades, our supply chains would be performing much better today

The core of Nike’s supply chain strategy is to be responsive to market demand – in essence filling shelves with consumer relevant product and then keeping them filled

Lee Iacocca, the man who saved Chrysler back in the 1980s, wrote one of corporate America’s most gripping autobiographies, and in a particularly telling passage describes how, upon his arrival, he discovered thousands and thousands of cars rusting in

Changing the logistics model can transform the prospects for an organisation. Take, for example, toy maker Lego. Over the past few years has been transforming its business centred on the supply chain.